{"id":1237,"date":"2025-11-12T14:00:00","date_gmt":"2025-11-12T14:00:00","guid":{"rendered":"https:\/\/soropartners.com\/?p=1237"},"modified":"2025-11-24T15:40:50","modified_gmt":"2025-11-24T15:40:50","slug":"elborron-blog-elreto","status":"publish","type":"post","link":"https:\/\/soropartners.com\/en\/elborron-blog-elreto\/","title":{"rendered":"Segundo Borr\u00f3n | El Reto"},"content":{"rendered":"<p>En la primera publicaci\u00f3n de <em>El Borr\u00f3n<\/em> hablamos del compromiso de adoptar una concepci\u00f3n m\u00e1s humanizada del ejercicio profesional. Adem\u00e1s, asumimos el reto de transmitir pensamientos e ideas de forma clara y directa, evitando el uso excesivo de tecnicismos. Nuestra finalidad es conectar con prop\u00f3sito e intenci\u00f3n con nuestro p\u00fablico objetivo.<\/p>\n\n\n\n<p>\u00bfC\u00f3mo hacemos esto? \u00bfPor qu\u00e9 es importante? \u00bfC\u00f3mo podemos, nosotros los profesionales del derecho, comunicarnos efectivamente? \u00bfC\u00f3mo podemos comunicarnos en el lenguaje de nuestros usuarios y no en el de otros profesionales del derecho? \u00bfC\u00f3mo podemos hablar el mismo idioma?<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:44% auto\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/soropartners.com\/wp-content\/uploads\/2025\/11\/generated-image-5.png\" alt=\"\" class=\"wp-image-1253 size-full\" srcset=\"https:\/\/soropartners.com\/wp-content\/uploads\/2025\/11\/generated-image-5.png 1024w, https:\/\/soropartners.com\/wp-content\/uploads\/2025\/11\/generated-image-5-300x300.png 300w, https:\/\/soropartners.com\/wp-content\/uploads\/2025\/11\/generated-image-5-150x150.png 150w, https:\/\/soropartners.com\/wp-content\/uploads\/2025\/11\/generated-image-5-768x768.png 768w, https:\/\/soropartners.com\/wp-content\/uploads\/2025\/11\/generated-image-5-12x12.png 12w, https:\/\/soropartners.com\/wp-content\/uploads\/2025\/11\/generated-image-5-500x500.png 500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left\">Desde <strong><a href=\"https:\/\/soropartners.com\/en\/\">SORO Partners<\/a><\/strong>, nos propusimos responder estas interrogantes. Al mismo tiempo, nos planteamos resolver la problem\u00e1tica que surge por la <em>disociaci\u00f3n<\/em> entre los estilos de comunicaci\u00f3n del profesional del derecho y del p\u00fablico objetivo. Para esto, nos apoyamos en conceptos como <em><a href=\"https:\/\/online.hbs.edu\/blog\/post\/what-is-design-thinking\">design thinking<\/a><\/em> and <em><a href=\"https:\/\/blog.lemontech.com\/firmas-legales\/legal-design\">legal design<\/a><\/em>.<\/p>\n\n\n\n<p class=\"has-text-align-left\">La definici\u00f3n pr\u00e1ctica de estos conceptos es simple, pero no su implementaci\u00f3n: entender las necesidades de todos los <em>stakeholders<\/em> y del entorno, sus intereses, su estilo de comunicaci\u00f3n, sus objetivos, sus limitaciones; y transmitir el conocimiento \u2014la asesor\u00eda\u2014 de forma efectiva. Esto es, en un lenguaje decodificado para el p\u00fablico objetivo.<\/p>\n\n\n\n<p class=\"has-text-align-left\">El profesional del derecho de hoy y de ma\u00f1ana est\u00e1 llamado a hacerse estas preguntas para acercarse cada vez m\u00e1s a su p\u00fablico objetivo. Hoy m\u00e1s que nunca, y sobre todo con el auge de la inteligencia artificial, las plataformas de b\u00fasqueda y consulta de informaci\u00f3n son cada vez m\u00e1s accesibles para el p\u00fablico en general.<\/p>\n<\/div><\/div>\n\n\n\n<p>Por esto, el profesional sobresaliente no ser\u00e1 el que m\u00e1s capacidad de almacenar datos tenga, sino aquel que logre procesar esos datos \u2014la norma\u2014 y decodificarlos de forma efectiva.<\/p>\n\n\n\n<p>Esto es un ejercicio consciente y constante, y es la \u00fanica forma de cumplir con nuestro compromiso.<\/p>","protected":false},"excerpt":{"rendered":"<p>En la primera publicaci\u00f3n de El Borr\u00f3n hablamos del compromiso de adoptar una concepci\u00f3n m\u00e1s humanizada del ejercicio profesional. Adem\u00e1s, asumimos el reto de transmitir pensamientos e ideas de forma clara y directa, evitando el uso excesivo de tecnicismos. Nuestra finalidad es conectar con prop\u00f3sito e intenci\u00f3n con nuestro p\u00fablico objetivo. \u00bfC\u00f3mo hacemos esto? \u00bfPor [&hellip;]<\/p>","protected":false},"author":2,"featured_media":1276,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Segundo Borr\u00f3n | El Reto - SORO Partners<\/title>\n<meta name=\"description\" content=\"El Borr\u00f3n de SORO Partners: Blog inspirado en design thinking y legal design que comparte experiencias y conocimiento en derecho corporativo, negocios e innovaci\u00f3n legal con un enfoque multidisciplinario.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soropartners.com\/en\/elborron-blog-elreto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segundo Borr\u00f3n | El Reto - SORO Partners\" \/>\n<meta property=\"og:description\" content=\"El Borr\u00f3n de SORO Partners: Blog inspirado en design thinking y legal design que comparte experiencias y conocimiento en derecho corporativo, negocios e innovaci\u00f3n legal con un enfoque multidisciplinario.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/soropartners.com\/en\/elborron-blog-elreto\/\" \/>\n<meta property=\"og:site_name\" content=\"SORO Partners\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-24T15:40:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/soropartners.com\/wp-content\/uploads\/2025\/11\/Genera-una-imagen-1920x1080-para-acompanar-el-banner-de-esta-publicacion.-La-imagen-debe-ser-consist-3.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SORO Partners\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SORO Partners\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/soropartners.com\/elborron-blog-elreto\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/soropartners.com\/elborron-blog-elreto\/\"},\"author\":{\"name\":\"SORO Partners\",\"@id\":\"https:\/\/soropartners.com\/#\/schema\/person\/d823bf3a647a54228dd639c9b1b42020\"},\"headline\":\"Segundo Borr\u00f3n | El Reto\",\"datePublished\":\"2025-11-12T14:00:00+00:00\",\"dateModified\":\"2025-11-24T15:40:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/soropartners.com\/elborron-blog-elreto\/\"},\"wordCount\":326,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/soropartners.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/soropartners.com\/elborron-blog-elreto\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/soropartners.com\/wp-content\/uploads\/2025\/11\/Genera-una-imagen-1920x1080-para-acompanar-el-banner-de-esta-publicacion.-La-imagen-debe-ser-consist-3.jpeg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/soropartners.com\/elborron-blog-elreto\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/soropartners.com\/elborron-blog-elreto\/\",\"url\":\"https:\/\/soropartners.com\/elborron-blog-elreto\/\",\"name\":\"Segundo Borr\u00f3n | El Reto - 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